Video: The Importance of Humor in Your Newsletter

You’ll build stronger relationships if you add a lighter touch to your newsletter.

Transcript

Simon Payn: Hi. Simon here from Ready to Go Newsletters.

One tip for you is to make your newsletter a little bit more fun.

Now, I’m a fine one for giving you this tip. I take my business very seriously, and realize sometimes it’s hard to lighten up. But if you can show a bit of humor in your newsletters, a bit of personal humor, something that appears amusing to you and your readers, put it in. If there’s something funny that happened to you recently, a little tale to tell, put that in, too.

In the newsletters I create, I include some lighter articles, because I think it’s important to have that mix of content. It’s like a good diet. You want a few sugary treats now and then.

So, put a bit of humor, a bit of lighter content in your newsletter. You’ll make it much more engaging and people will enjoy reading it a lot more.

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